Wanda Sports Group has been listed on Nasdaq with an eye on raising funds and awareness ahead of the 2022 Winter Olympic and Paralympic Games in Beijing, and to aid coverage of the event with a growing interest in China.

The business prospective revealed they would also cooperate with "Government investments and initiatives"in the build-up to Beijing 2022 - most likely driven by Chinese President Xi Jinping, an avid football and basketball fan.

A key aim of China hosting the Winter Olympic Games is to introduce 300 million new participants to snow sports - a potential new huge market. 

Proceeds from Wanda Sports' US listing will also go toward debt repayment, according to its prospectus.

Like many Chinese conglomerates, Wanda was on a buying spree until a couple of years ago.

It borrowed heavily to snap up around $20 billion (£15 billion/€17.5 billion) in domestic and overseas assets, and its debt ballooned past nearly $30 billion (£25 billion/€26.5 billion) at one point.

Wanda Sports lost nearly $10 million (£8 million/€9 million) for the first three months of 2019 on revenue of $276 million (£220 million/€245 million),according to the prospectus.

Wanda is a growing name in global sport as it generates revenues from events and rights, including the naming rights of Atletico Madrid's Wanda Metropolitano stadium, which hosted the 2019 UEFA Champions League final.

Over 95 per cent of the sports unit's revenue in 2018 came from outside China, a work report posted on Wanda's website this January said.

As a result, Wanda Sports' prospectus claimed the unit intends to grow its presence in the Chinese sports media and events market by the time of Beijing 2022.