November 13 - Greg Nugent (pictured) has been confirmed as the brand and marketing director of London 2012, a role he had been fulfilling on a interim basis.

 

Nugent, a former head of UK marketing at Eurostar until he left last November, will focus on building the London 2012 brand as the Olympics and Paralympics fast approach.

 

The 35-year-old, who started his career in 1996 as a graduate manager with  Nationwide Building Society and has also had spells at Weetabix and SmithKlineGlaxo, work closely with McCann Erickson, which was appointed to handle the integrated marketing account for 2012 earlier this year.

 

The role was created after London 2012 separated its marketing and commercial departments.

 

Previously the marketing had been led by commercial director Chris Townsend but he has been freed up to concentrate on wider commercial duties

 

Nugent will continue to work with Townsend but report to London 2012 chief executive Paul Deighton.

 

The commercial team under Townsend has now switched focus to raising private sector funds and overseeing the procurement process.

 

Amanda Jennings, head of brand and marketing, who is currently on maternity leave, will continue in her role and report to Nugent.

 

 

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