Robertson took part in a keenly-contested futsal match with members of the scheme's target audience - young people from impoverished backgrounds who are half as likely to have access to community sports tuition as better off kids.

Coca-Cola Great Britain's ambition is to inspire and encourage positive behaviour change among this traditionally hard-to-reach audience.

The partnership was launched with help from StreetGames' Ambassador and former Olympic athlete Diane Modahl at the Edward Woods Community Centre in Shepherds Bush, London.

Over the next three years, Coca-Cola Great Britain's funding will allow StreetGames to deliver an improved sporting experience to over 110,000 young people throughout the country through:

• Helping StreetGames to grow its network of projects, creating more opportunities for young people

• A new programme of 300 Neighbourhood Festivals, directly touching around 46,000 people

• The first ever StreetGames Sport for Change Training Academy, equipping 100 tutors to deliver 11 specific new StreetGames training courses to around 6,000 coaches


In the run-up to the London 2012 Olympic and Paralympic Games Coca-Cola Great Britain will be drawing on the excitement to encourage both participation and regular attendance at StreetGames events - helping more young people to choose sport.

StreetGames already holds the London 2012 Inspire Mark for its Legacy Leaders programme.

Jon Woods, Country Manager, Coca-Cola Great Britain and Ireland, said: "We're very excited about our new partnership with StreetGames.

"Making sports and activity an enjoyable part of everyday life is crucial for the long-term health and vitality of our nation, but there are so many other benefits to playing sport: increased confidence and self-esteem, better teamwork skills and stronger community cohesion."

Jane Ashworth, chief executive of StreetGames, said: "The London 2012 Olympic & Paralympic Games presents one of the biggest opportunities this country has ever seen for boosting grassroots sports participation.

"It is our ambition to make sport as accessible as possible to young people living in disadvantaged communities, ensuring they have the same chances to enjoy and excel at sport that others have."

Robertson said: "StreetGames gives young people from disadvantaged backgrounds the chance to get involved in sport right on their doorstep."

Coca-Cola Great Britain announced earlier this year that it will use its sponsorship of the Olympic Torch Relay to shine a light on the best of British youth, rewarding those who had made a positive contribution to their local communities.

The company will be working with StreetGames over the next year to recognise some of the dedicated and passionate young people and coaches involved in the programme around the UK and give them the chance to carry the Olympic Flame.

Pictures: VISIONHAUS