The Badminton World Federation (BWF) has announced the extension of its partnership with GoDaddy - the world's largest cloud platform dedicated to small, independent ventures - for another three years.
GoDaddy will continue as official partner of BWF major events, building upon its sponsorship of the Thomas and Uber Cups and World Championships in 2018.
The new partnership includes the 2019 Sudirman Cup and World Championships, the 2020 Thomas and Uber Cups, and the 2021 Sudirman Cup and World Championships.
"We're extremely excited to partner with GoDaddy again," BWF commercial director Owen Leed said.
"BWF sees this as an exciting opportunity to elevate and boost the standing of our major events.
"This partnership provides great stability for BWF, with the opportunity for us to pursue new initiatives globally to further promote badminton.
"With GoDaddy's global reach we're very much looking forward to this collaboration."
GoDaddy offers an integrated suite of products for small business owners and entrepreneurs, ranging from domain names, hosting and website building, to email marketing, security protections and an online store.
It also provides 24/7 local support to help guide customers in the growth of their venture, and to find the tools that best meet their needs.
"The BWF audience matches GoDaddy's target audience - hard-working people pursuing their dreams," Roger Chen, GoDaddy's senior vice-president for the Asia-Pacific region, said.
"GoDaddy's integrated suite of online tools designed for small business owners and entrepreneurs can help them get online and grow their venture."
The deal was negotiated by BWF's long-term commercial partner, Infront Sports and Media.
In February 2018, the International Table Tennis Federation (ITTF) announced that it was expanding its sponsorship agreement with GoDaddy.
It meant the number of ITTF events sponsored by GoDaddy would increase from five to 12.