Alpine Canada (ACA) has appointed Lisa Dornan has joined the organisation as its director of communications and brand, it has been announced.
Dornan has been hired to provide leadership of strategic communications, including internal and external messaging, media relations, public relations, digital and social media, issues-management and spokesperson activities.
She will also manage brand and creative services, campaigns, marketing, copywriting and website.
Her key goals, ACA, revealed will be will be strengthening their messaging, driving awareness of Canadian Ski Team performance, and providing accurate and compelling information to media and ski fans.
Dornan is based in Calgary and will report to Steve Wallace, the chief commercial officer of ACA.
"I am thrilled that Lisa has joined our team to lead the strategic communications for Alpine Canada," said Wallace.
"Lisa has a successful track record with national sport organisations and a passion for sport in Canada."
Dornan is a bilingual, seasoned communications professional and award-winning copywriter with experience in corporate, not-for-profit and sport industry sectors.
She was a partner and director at High-Performance Public Relations.
Dornan most recently the director of communications for Hockey Canada.
She is also marking a return to Alpine Canada as she was previously manager public and media relations from 2002 to 2004.
"It’s an exciting time to return to ACA as Alpine Canada fields the largest alpine, Para-alpine and ski cross teams ever," said Dornan.
"I am looking forward to helping Canadians celebrate those athletes and of honouring Alpine Canada’s history as we prepare to celebrate the 100th anniversary of ACA in 2020."