As part of its strategy, Nike recently identified the German capital as one of its 12 key cities around the world.

It is claimed the strong connections being built with Berlin enables it to serve the local consumer personally, and at scale, in going after its sports goals.

"We are delighted to be part of the Berlin 2018 European Athletics Championships," Bert Hoyt, vice-president and general manger of Nike EMEA, said.

"Nike’s mission is to bring inspiration and innovation to every athlete in the world, and this partnership will allow us to better serve athletes in sports obsessed Berlin and beyond."

European Athletics President Svein Arne Hansen claimed the partnership with Nike underscores not only the importance of the European Athletics Championships, but also the broad appeal of the event.

"Berlin, the European Championships and Nike are a great match for each other," he said.

"A world-class sporting event supported by the leading manufacturer of athletic footwear and apparel, in a world-class city.

"The eyes of Europe and beyond will be on us this August and together we will not fail to deliver."

Berlin 2018 forms part of the inaugural multi-sport European Championships, scheduled to take place in Berlin and Glasgow from August 2 to 12.

The Championships, due to be held every four years, aggregates the existing senior continental championships of aquatics, athletics, cycling, gymnastics, rowing and triathlon with a new golf team event.

All will be unified under a common brand.

The vision for the event is to create a "must-watch, must-attend experience that elevates the champions of Europe during an 11-day celebration of sport and packed 10-day broadcast schedule".

It is supported by Europe’s free-to-air broadcasters.

Coming off strong seasons in 2017, German middle-distance runner Konstanze Klosterhalfen and Norwegian hurdler Karsten Warholm are eyeing success at Berlin 2018. 

Klosterhalfen, 21, won the 1500 metres silver medal at the 2017 European Athletics Indoor Championships in Serbia’s capital Belgrade. 

Warholm, meanwhile, triumphed at the London 2017 World Championships, winning gold in the 400m hurdles.

Both are looking to return to the podium at the Olympiastadion, the main venue for Berlin 2018.

"To be taking part in the European Athletics Championships is already a big thrill," Klosterhalfen said.

"But to do so on home soil in Berlin and then hopefully do one better than my silver from the indoors last year is an amazing opportunity that I am really looking forward to."

Warholm added: "I am really looking forward to running in Berlin.

"I visited the Stadium with my grandfather just a few years ago and it is an incredible place.

"Back then I was at a level when I could only dream of running on that famous track and now suddenly I have the chance to win gold there in August against the best in Europe.

"All I can do is run as fast as I can and hope it is good enough to beat my opponents."