4F has been unveiled as the new presenting partner of the Four Hills tournament ©FIS

Polish sportswear company 4F has been unveiled as the new presenting sponsor of the Four Hills Tournament for the next four years. 

The company will now be integrated into the logo and branding surrounding the ski jumping event which takes place annually over the New Year period.

Rightsholder Infront, the official marketing partner of the German and Austrian Ski Associations, negotiated the deal.

It will also see the company name showcased on the starting bibs of athletes at the final event in .Bischofshofen.

"We are very happy to be the new presenting sponsor of the Four Hills-Tournament," said 4F chief executive Igor Klaja.

"Besides our already existing partnerships, the Four Hills-Tournament, as the most prestigious ski jumping event, is the perfect platform for us to promote our brand all over Europe. 

"This partnership reflects our plans and ambitions to become a well-known brand worldwide."

Poland's Kamil Stoch won the Four Hills tournament which ended in January ©Getty Images
Poland's Kamil Stoch won the Four Hills tournament which ended in January ©Getty Images

The Four Hills tournament is composed of four World Cup events and has taken place in Germany and Austria each year since 1952. 

Poland's Kamil Stoch became just the second athlete after Germany's Sven Hannawald to win all four Four Hills events in a single season at the most recent edition.

Events usually take place at Oberstdorf, Garmisch-Partenkirchen and Innsbruck before the Bischofshofen finale. 

"Infront is very happy and proud to present 4F as the new presenting sponsor for the Four Hills-Tournament. 4F and the Four Hills-Tournament are a perfect match, not only because of the name," added the company's chief executive Michael Witta.

"We will support 4F in reaching its goals to the best of our abilities and we are happy about this long-term cooperation."