The International Paralympic Committee (IPC) has created a video content series, sponsored by worldwide Paralympic partner Visa, about three athletes on their road to the 2018 Winter Paralympic Games.
The series of videos features German Alpine skier Andrea Rothfuss, American cross-country skier and biathlete Oksana Masters, and South Korean ice hockey player Seung-Hwan Jung, as they train and prepare for the Paralympics in their everyday and competition life.
It is claimed the videos give fans a chance to experience what it is like to navigate this level of training and competition with an impairment, while the athletes share insights into their personal stories.
Their stories are said to highlight how they have "found new finish lines" in their lives to achieve greatness on and off the field of play.
Rothfuss was born without a left forearm and started skiing at the age of six with one pole.
She swiftly had success at national and European levels before heading to Turin 2006 to make her Paralympic debut.
In Turin, she took fourth in the slalom and fifth in the super-G.
Then, at just 19, Rothfuss showed her potential by winning four bronze medals in the five events she contested at the 2009 World Championships.
That set the stage for Vancouver 2010, where she won two silver medals and a bronze.
At Sochi 2014, she won a gold medal in slalom, as well as two silver medals.
Masters, meanwhile, was born with complications that later were linked to nuclear radiation exposure from the 1986 Chernobyl nuclear disaster and she was given up for adoption at a Ukrainian orphanage.
The 28-year-old now has four Paralympic medals under her belt, having claimed silver in the women’s sitting six kilometres biathlon event here today.
She is still searching for her first gold, however.
In her film, Masters said: "I want to prove to society and everyone that puts a label on women in sports and people that put a label on what the Paralympics is, and that the Paralympics sometimes isn’t as competitive.
"I want to prove that any young girl watching the Paralympics for the first time, it doesn’t matter what kind of body you have, it’s your determination and spirit that’s going to get you there."
At the age of five, Jung lost his left leg after an accident, resulting in an amputation.
He picked up Para-ice hockey in 2004, despite concerns from his parents that the sport was too tough.
Jung instead proved with his fast playing style and strong leadership that he deserved to be ranked as one of the top Para-ice hockey players in South Korea.
After helping South Korea to a seventh-place finish at Vancouver 2010, Jung served as the country’s flagbearer for the Opening Ceremony at Sochi 2014.
Having led his team to another seventh-place finish, he was voted to again serve as the flagbearer for the Closing Ceremony.
"The Paralympic athletes represent a shared value of acceptance; meanwhile, the Paralympic Games provide a global stage to celebrate achievements that represent the best in humanity as well as sport," Chris Curtin, chief brand and innovation marketing officer at Visa, said.
"At Visa, all 14,000 employees take deep pride in supporting the IPC in the upcoming Games."
The videos were released across digital media platforms this week.
The launch of Masters' and Rothfuss' videos coincided with International Women’s Day on Thursday (March 8).
These videos in particular highlight their successes and strengths as female athletes.
Globally, this year’s International Women’s Day campaign theme calls on groups to #PressforProgress.
Their campaign celebrates the people, teams, communities and media who actively choose to support, cover and feature women's sport.
"The International Paralympic Committee strives for equality in all areas, including gender equality," Craig Spence, the IPC’s director of communications, said.
"It is important for us to cover the successes and stories of our male and female athletes equally.
"For us, Andrea Rothfuss, Oksana Masters and Seung-Hwan Jung embody the Paralympic values of courage, determination, inspiration and equality.
"This great new video series provides fantastic insights into what makes them world class Para- athletes."