The Jordan Olympic Committee (JOC) has announced a partnership with the Umniah Telecommunications Company.
The tie-up was unveiled at the Olympic Preparation Centre in the country, where JOC secretary general Nasser Majali was joined by Umniah chief executive Ziad Shatarah.
It is hoped the agreement "will boost sport throughout the Kingdom".
"We are delighted to welcome Umniah as our partner," said Majali.
"This agreement comes as part of our strategy to provide the best support for Jordan sport, following the directions of HRH Prince Feisal Al Hussein, the President of the JOC."
Majali also spoke of the importance of partnerships between the JOC and the private sector.
"It's an important mission for us to keep supporting sport and our athletes and to help them to become champions," added Shatarah.
"We already have a strong track record of investing in our sporting talent and can include Olympian Ahmad Abu Ghaush, Wehdat and Faiali football clubs, explorer Mustafa Salameh and karting champion Abdullah Al Dasuqi in our portfolio.
"It is a pleasure to now extend that support to the JOC, which is doing tremendous work in developing the sports movement in Jordan, so that dreams can come true."
Abu Ghaush won Jordan's first-ever Olympic medal when he struck gold at Rio 2016.
He triumphed in the men's taekwondo 68 kilograms division.