The International Table Tennis Federation (ITTF) have announced that China Construction Bank will be the title sponsor of the ITTF-Europe Top 16 Cup, which takes place in Montreux over two days from tomorrow.
The Zurich branch of China Construction Bank are partnering with the tournament to try and promote the brand in host country Switzerland.
Chief executive of the Zurich branch of China Construction Bank, Gong Weiyun, expressed his delight at the agreement.
"We're very happy to be supporting this prestigious table tennis event in Montreux," he said.
"We have been operating in Zurich since the end of 2015 and our operation is now growing rapidly.
"This is an ideal time to be promoting our brand and commercial banking services here in Switzerland, and the 2018 ITTF-Europe Top 16 Cup is a perfect platform for us to do that.
"We are looking forward to a great event."
Nicholas Imhof, President of the event's Organising Committee and of Swiss Table Tennis, added: "We are extremely proud that China Construction Bank, the second largest bank in the world, has chosen to partner us all for the event in Montreux.
"Thanks to China Construction Bank and other partners, we will be able to achieve our goal of delivering a very high-quality event for everyone involved.
"We look forward to welcoming the players, officials, volunteers, and fans, see you there."
The 2018 ITTF-Europe Top 16 Cup will see 16 players take part in each of the men's and women's singles event with the players hoping to secure the top three spots to qualify for the upcoming ITTF Men's and Women's World Cups.
The favourite for the men's event is world number one Dimitrij Ovtcharov of Germany who will be looking to take a fourth consecutive title whilst Li Jie from The Netherlands will be hoping to defend her title in the women's tournament.