A Curling World Cup has been launched in China to maximise the opportunity presented by Beijing hosting the 2022 Winter Olympic Games.
A four-year deal has been signed between the World Curling Federation (WCF), the Chinese Curling Association and Kingdomway Sports.
The Curling World Cup is set to replace the World Series of Curling.
Each season is due to begin in China during September, with the European leg then following in December.
An event in the United States will follow in January before the grand final takes place in Beijing in May.
"The Curling World Cup shoulders an important mission as we move towards the Olympic Winter Games Beijing 2022," Kate Caithness, the World Curling Federation President, said.
"With the competition to be broadcast worldwide the Curling World Cup will improve the influence of curling globally."
Each stage of the competition will feature women’s, men’s and mixed doubles tournaments, with eight WCF members taking part.
The governing body revealed they have already begun a tendering process for European and American cities to stage events.
Jiang Bin, chief executive of the Kingdomway Group, claimed the grand finals in Beijing will help to grow the sport in China in the build-up to the Winter Olympics.
China is aiming to have 300 million people playing winter sports by 2022.
"For creating atmosphere to the Beijing Winter Olympic Games, all the final competitions will be held in Beijing in the next four years," Bin said.
"Meanwhile, we welcome more cities which devote themselves in winter sports and the project for 300 million people, to join us [in winter sports].
"In marketing, Kingdomway Sports will improve the promotion, step by step and aim to provide high-level and professional competition for the curling amateur."