The bespoke portal, which can be accessed by clicking here, has been launched to capture the news, performances and tournament results as players seek to qualify for the 2018 BWF World Tour Finals in Chinese city Guangzhou in December.

Various links offer detailed information on the re-modelled event series, with the "calendar" link cascading into a chronology of the 26 tournaments comprising the BWF World Tour.

Christened the HSBC Race to Guangzhou, the Tour rankings will be updated after each event, including the 11 BWF Tour Super 100 events, and fans can check how their favourite stars are faring here.

By clicking on the "live" link, users will be transported to ongoing Tour events for scores and results.

Tournament articles and photos can be found on the "news" link, while "Tour" takes fans on a global guide of the series, highlighting completed, ongoing and future events.

"We hope badminton fans will enjoy this new portal, which is designed to bring them up-to-date information and make it easy for them to follow the HSBC BWF World Tour and, of course, the HSBC Race to Guangzhou," BWF secretary general Thomas Lund said.

"This site is integrated into our network of websites, but is strictly dedicated to the Tour and everything happening around it.

"This is the go-to location for the Tour and we anticipate it will become very popular as we engage more with our fans in this new and exciting era of badminton."

The BWF named Guangzhou as the host of its newly-named World Tour Finals earlier this week and also announced HSBC as a principal global partner. 

Under the terms of the agreement with HSBC, the global banking group will have a corporate presence across all BWF competitions.

This will include title sponsorship of the BWF World Tour and World Tour Finals for the next four years, along with becoming the premier sponsor of World Championship events.

Major events such as the Sudirman Cup and the Thomas and Uber Cup Finals will also see HSBC act as a premier sponsor.

HBSC was also confirmed as a BWF global development partner, which will see the company work with the governing body to help to grow the sport.

The BWF and HSBC presented tour branding, including the titles of the different tour levels, at a launch event in Guangzhou.

It was confirmed that the Chinese city will be home to the season-ending World Tour Finals for the 2018 to 2021 tournament cycle.