Among the main initiatives, Hilton are helping support the COC's China House during the Winter Olympic Games.

Gourmet Chinese cuisine and greetings will be available during the Games, due to take place between February 9 and 25, to showcase the splendor of authentic Chinese culture, it is promised. 

"Hilton is honored to continue its proud support of the Chinese Olympic Committee in 2018, highlighting its commitment to support the people of China, the Olympic Movement, and the athletes who aspire to achieve the China dream," Wendy Huang, senior vice-president and commercial director, Greater China and Mongolia, Hilton, said. 

"While Hilton is sparing no efforts to support Team China and the China House in Pyeongchang, providing exceptional experiences to every guest and Hilton Honors members, we are also calling on the fans in China to share their support for the Chinese sports delegation and 'Win More for Big Dreams.'"

Shen Xue and Zhao Hongbo, the first Chinese pair to win a gold medal at an Olympics for figure skating when they triumped at Vancouver 2010, attended the launch event together with their students Peng Cheng and Jin Yang, winners of  the International Skating Union Challenger Series Finlandia Trophy earlier this year. 

"Looking back at my time as a professional skater, I wished I could have won every single medal for my beloved country," Zhao, now head coach of the Chinese figure skating team, said. 

"There is one thing that has remained unchanged for me through all these years. 

"That is the support of Hilton."

Zhao added: "What a privilege it is for me to join you here today, where I have the opportunity to share my dream and cheer for the Chinese sports delegation. 

"I sincerely hope that we may all achieve our dreams."

Pyeongchang 2018 will take on greater significance for China as the 2022 Winter Olympic and Paralympic Games are due to take place in Beijing.

Since making its debut in the Winter Olympics at Lake Placid in 1980, China has won a total of 53 medals, including 12 gold.

Its best performance was at Vancouver 2010, where they won 11 medals, five of them gold.

At Sochi in 2014 China won nine medals, including three gold, to finish 12th overall. 

Hilton has worked together with the COC at China House at every Olympic Games since London 2012.

"The development of sports is essential to achieving the 'China Dream,'"  Wang Mingyan, deputy director, marketing department, COC, said.

"The long-term partnership between Hilton and the Chinese Olympic Committee helps promote the Olympic Movement."