Health insurance company Die Techniker have joined forces with the German University Sports Federation to promote healthy living.
The organisations are working on a nationwide campaign at universities, under the name "Moving Studying - Studying Moves".
It has been hoped the programme would encourage students to make physical activity a part of their everyday life.
Over 50 universities submitted projects in a bid to be part of the programme.
Following an assessment, a total of 32 projects were selected to take part, with each being funded with a sum of €15,000 (£13,400/$17,700).
Dr. Brigitte Steinkie, a Die Techniker expert, claimed the student led projects would also be supported by both organisations.
“We do not just want to finance the project, but we also want to help to implement the ideas and bring them to start,” she said.
Experts will come from both the insurance company and the German University Sports Federation.
The projects, it is hoped, will boost the number of students taking part in exercise, as well as reducing stress levels.
A Die Techniker study claimed three-quarters of university students feel stressed on a regular basis.
"Students who are active on a regular basis can strengthen their physical and psychosocial resources” said Dr. Christoph Fischer, German University Sports Federation secretary general.
“We have asked our member universities to develop projects for a movement-oriented student-life.”
The programme was officially launched with with a physical education inspired event at the University of Kaiserslautern.