International University Sport Federation (FISU) President Oleg Matytsin believes the organisation's hosting platform will allow them to better engage with cities.
A quarterly newsletter and hosting section on the organisation's website was launched last week, with the aim of providing information on events, the bidding process and the benefits of holding competitions.
It is claimed the newsletter will be sent to more than 300 sporting cities worldwide, and will offer representatives the opportunity to access the latest details about hosting FISU events.
This will include event descriptions, application timelines and procedures and best practices from past and future host cities.
By providing the information directly, FISU hope to encourage cities to put themselves forward to stage competitions.
It is also claimed the new tool will enable FISU's Member Federations and Continental Associations to benefit in their own markets.
"The collaboration between FISU and the cities hosting our events is crucial for the steady development of university sports at the international level," said Matytsin.
"Our new platform enables us to reach more cities from all over the world, engage with them and get them involved in university sport and FISU events."
FISU said that events bring together sport and academia, while the organisation claim their flagship event, the Universiade, is much more than a traditional sporting competition.
They believe the combination of educational and cultural aspects into the event provides important benefits to athletes.
Hosting a FISU event, the organisation claim, positions a city as a new destination for young people to study, visit and work.
It is claimed the city will benefit from an increase in revenues and boost the area's international sporting profile.
"The new hosting website and newsletter is a great initiative, not only to inform more cities about all the great things hosting the Universiade can do for a city, but also to share best practices and new ideas," Li-chiung Su, the Taipei 2017 Summer Universiade chief executive, said.
The Summer and Winter Universiades are among FISU's major events, along with the World University Championships.
FISU chief executive and secretary general Eric Saintrond claimed a direct approach had helped them secure hosts at their General Assembly in Taipei during August.
He highlighted that the organisation will directly approach potential host cities and work closely on developing their bids, in order for them to fully outline FISU's requirements.
Saintrond claimed the approach had proved successful in securing Naples as the host of the 2019 Summer Universiade, as well as encouraging Lake Placid to bid for the 2023 Winter Universiade.