U.S. Ski & Snowboard has signed up High West as Spirit Partner ©U.S. Ski & Snowboard

U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding in America, has named High West Distillery, Utah’s leading legal distillery since 1870, as its new spirit sponsor.

The partnership is set for three years until April 1 in 2020.

The expectation is that both parties will benefit from each other’s joint promotions on a series of digital, print and broadcast media campaigns, as well as a number of special events.

"High West has become a very notable brand in the lifestyle of skiing and snowboarding and is an important complement to our lineup of global partners," said U.S. Ski & Snowboard chief commerical offiicer Dan Barnett.

High West Distillery hope partnering with U.S. Ski & Snowboard will increase international awareness of the brand ©Getty Images
High West Distillery hope partnering with U.S. Ski & Snowboard will increase international awareness of the brand ©Getty Images

Barnett added: "This is an opportunity to bring awareness to the already internationally known whiskey brand with whom we proudly share our Park City home.

Justin Lew, High West director of marketing, added: "High West has built its brand over the past decade among skiers and snowboarders here in Park City.

"U.S. Ski & Snowboarding provides High West with a unique opportunity to gain more global brand exposure."