The International Luge Federation has extended its partnership with marketing company Infront Sports & Media for another four years.
Both parties have penned a deal which continues their cooperation through to 2021-2022.
This means it will cover the Beijing 2022 Winter Olympic season.
The partnership, which recently marked its 20th birthday, sees Infront market a main sponsorship package with extensive advertising rights for major luge events.
German car giant BMW were brought on board in this manner for the FIL World Cup circuit, as well as the World and European Championships.
Josef Fendt, the President of the FIL, signed the new contract alongside vice president Harald Steyrer.
Infront were represented by Bruno Marty, their executive director for winter sports, and director of winter sports Christoph Mauer.