Rocky Harris, a former collegiate athletics administrator, has been unveiled as the new chief executive of USA Triathlon.
Harris was previously an athletics administrator at Arizona State University (ASU) and arrives in his new role with two decades of experience in professional and collegiate sports, as well as in the corporate sector.
An age-group triathlete, Harris has been instrumental in helping grow triathlon at collegiate level.
"I look forward to furthering a culture of excellence at USA Triathlon and working alongside the talented staff already in place who share my belief in triathlon's special ability to bring people with different backgrounds together from across the world," said Harris.
"The chance to take a sport I love and make it accessible to all communities and relevant to all generations, as well as build upon USA Triathlon as an inspirational and innovative brand, will be an exciting and fulfilling challenge.
"I'm proud of the progress we've made at ASU and confident the athletics department is set-up for long-term success."
Harris and the USA Triathlon Board of Directors have already identified a number of key tasks, including "creating collaborative partnerships" within the sport and "enhancing technology to engage new audiences".
Additionally, Harris will look to work with the high performance department in support of the US national team, and find ways to increase value for all stakeholders.
Harris has also served as chief marketing officer and senior vice-president of Major League Soccer team Houston Dynamo and AEG Global Partnerships.
Prior to that, his other work included two posts in the National Football League as director of communication with the Houston Texans and media relations coordinator with the San Francisco 49ers.
"The USA Triathlon Board of Directors is unanimously enthusiastic about welcoming Rocky to help lead our sport forward here in the US and on the international stage," said USA Triathlon President Barry Siff.
"Rocky brings 20 years of demonstrated leadership in key areas consistent with our new strategic plan: building collaborative partnerships, listening and working closely with key constituents and stakeholders, and being an inspiring leader of people.
"His passion for triathlon is extremely high, and we are confident he can help grow our sport in an effort to make a healthier America."