This concept was introduced by the IFBB in the early 90’s, starting as an official competition in 1996 in response to the increasing demand for events for women who prefer to develop a less muscular, yet athletic and aesthetically pleasing physique. It was also designed to show their physiques in motion.
In women's body fitness, the emphasis is placed on a shapely, athletic-looking physique, assessed by comparisons of four quarter turns and athletic ability, assessed during a very attractive and dynamic fitness style routine.
Athletes have the possibility to show their figure in a short individual presentation. Two rounds of quarter turns in the bikini-style costume of their own choice and classic stiletto pump of any colour are assessed. The top six competitors then perform individual presentations, before conducting quarter turns as a group.
Overall athletic appearance is judged, with focus on muscle tone and shape, with a small amount of body fat. Hair, make-up and individual style of presentation are also central to the event.