Toyota Canada have been announced as the official mobility sponsor and vehicle sponsor of Freestyle Canada.
The multi-year agreement will see Toyota Canada support the federation, who govern the freestyle disciplines of aerials, moguls, halfpipe and slopestyle skiing in the country.
As part of the agreement, the car manufacturer state they will aspire to encourage and enable more Canadians to experience the joy and excitement of participation in sport.
They will also support elite level athletes and their respective national teams, as a top tier Freestyle Canada partner, while also developing grassroots initiatives.
"Corporate partner support is critical to Freestyle Canada's ability to deliver the highest quality programs and services to our athletes, coaches, and clubs across Canada,” said Bruce Robinson, Freestyle Canada chief executive.
“We are committed to providing best in class events like our Canadian freestyle ski championships, Canadian freestyle ski junior championships, and the Canada Cup series, and support from great companies like Toyota Canada are key to these endeavours.”
As a top tier partner, Toyota will be the presenting sponsor of annual International Ski Federation World Cup competitions in Quebec and Alberta.
The partnership will also see Toyota support future generations of freestyle skiing athletes by acting as the title sponsorship of the Canadian National Championship events and World Cup Community Days.
“Sports inspires people to overcome barriers and to get moving,” said Cyril Dimitris, vice-president of sales and marketing at Toyota Canada.
“Becoming the official mobility sponsor of Freestyle Canada is part of Toyota’s vision of an inclusive society in which all people can participate.”
The partnership is set to continue through to 2021.