An agreement between tournament organisers the German Table Tennis Association (DTTB), the ITTF and Table Tennis Marketing (TMG) was signed with the company.

A signing ceremony took place in Chengdu on May 7, with the deal having been sealed just weeks before the Championships in Dusseldorf.

Competition will be held from May 29 to June 5, with over 613 players from 108 countries set to take part in the event.

“We are pleased that table tennis can truly "Open Doors" between China and the world for TATA Tongchuang,” said Steve Dainton, ITTF marketing and communications director.

“With a global reach of around 400 million, our World Championships is a powerful tool for brands to promote themselves inside and outside China, so I am sure that the TATA Tongchuang’s partnership with the event will fulfill and even succeed their company’s goals from our partnership.

“We are already in discussion with TATA Tongchuang for a longer-term partnership to open many more doors for them in a larger scale through table tennis.

“Thank you for our friends at the Chinese Table Tennis Association, who attended the signing ceremony to show their support to this exciting new partnership and to TMG who through Hanyuan International assisted to bring this new partner.”

The ITTF state the company are the latest to partner with the organisation since they took their commercial rights back in house at the start of the year.

Liebherr, ARAG, Tissot, Double Happiness, Nittaku and Gerflor are among the global partners of the World Championships.

“The signing of TATA Tongchuang keeps up the momentum that ITTF has established since taking the commercial rights back,” said Thomas Weikert, ITTF President.

“We are pleased to have such a large, well renowned company coming on board for our most prestigious event and stay tuned for more commercial announcements in the upcoming weeks.”

The ITTF expect the World Championships to attract 50,000 spectators, as well as around 400 million viewers worldwide.

The governing body will hold their Presidential election during the Championships, with Weikert going head-to-head with Belgium’s Jean-Michel Saive on May 31.

Saive and Weikert are the only two candidates following the withdrawal of Qatar's Khalil Al-Mohannadi.