Land Rover has today announced the renewal of its worldwide partnership with the Rugby World Cup for the 2019 tournament in Japan ©CSM

Land Rover has today announced the renewal of its worldwide partnership with the Rugby World Cup for the 2019 tournament in Japan.

The all-terrain vehicle manufacturer has supported rugby at all levels around the world for more than 20 years, including partnering with the 2011 and 2015 Rugby World Cups.

It continues as the official vehicle partner for 2019, as well as becoming the official partner of the 2017 Women’s Rugby World Cup in Ireland - a first for the women’s game - and as an official sponsor of the 2017 World Rugby Awards in Monaco on November 26.

"We are excited to continue our Rugby World Cup journey by renewing our partnership with World Rugby for Rugby World Cup 2019," Mark Cameron, global experiential marketing director at Jaguar Land Rover, said.

"Land Rover is proud of its heritage and long-term commitment to the sport, and this new partnership with Rugby World Cup 2019 will enable us to further engage our global markets, retailers and customers with the world's third-biggest sporting event."

World Rugby chairman Bill Beaumont said: "We are delighted to be extending our worldwide partnership with Land Rover, one of the world's most recognisable brands, and a true supporter of rugby globally from grassroots to the very pinnacle of the game.

"Driven by shared values and a common vision, we look forward to working in partnership with Land Rover to further rugby promotion and engagement within Japan and across Asia as we continue to count down to what promises to be a very special and ground-breaking Rugby World Cup 2019."

Land Rover was also a worldwide partner of the 2015 Rugby World Cup, where Japan performed beyond expectations ©Getty Images
Land Rover was also a worldwide partner of the 2015 Rugby World Cup, where Japan performed beyond expectations ©Getty Images

Land Rover joins Emirates and Heineken as worldwide partners for Rugby World Cup 2019, which is scheduled to be staged from September 20 to November 2, alongside Canon as official sponsor.

"There is already great anticipation ahead of Rugby World Cup 2019 - the first time the tournament has been staged in Asia," Magnus Hansson, chief executive of Jaguar Land Rover Japan, said.

"Given the rapid growth in interest in rugby in the region, and that the tournament venues are within easy reach for the majority of the population, this is a fantastic opportunity for Land Rover to support the game’s expansion and help engage a whole new audience with a sport that shares so many values with our brand."

Land Rover’s award-winning "We Deal In Real" campaign for the 2015 Rugby World Cup put grassroots rugby at the heart of a global marketing campaign.

A bespoke version of its Defender model was created to transport the Webb Ellis Cup on its domestic trophy tour and during the tournament.

Rugby has enjoyed rapid development in Japan, particularly following the team's exploits at the 2015 Rugby World Cup in England.

Japan recorded one of the biggest upsets in Rugby World Cup history when they earned a famous 34-32 victory over South Africa in Brighton.