Discovery Communications has announced it has created a partnership opportunity for companies to become the first official mobile broadcaster of the Olympic Games ©Discovery Communications

Discovery Communications has announced it has created a partnership opportunity for companies to become the first official mobile broadcaster of the Olympic Games.

As part of the arrangement, the successful provider will be able to offer their customers anytime access to Eurosport's coverage of the Olympics.

It will also feature an operator-branded 24/7 TV channel, including highlights and the latest news from the Games, as well as on-demand content before, during and after the event itself.

The partnership will "give mobile providers the exclusive opportunity to co-brand with the Olympic Rings", according to Discovery Communications, who own Eurosport.

Discovery Communications signed a contract with the International Olympic Committee (IOC) last June.

This saw the Pan-European television sports network become the continent's Olympic broadcaster from this year.

The deal runs from the 2018 Winter Olympics in Pyeongchang to the 2024 edition of the Summer Games, which will be held in either Los Angeles or Paris.

Eurosport are the continent's Olympic broadcaster for the 2018 Games through to the 2024 event ©Discovery
Eurosport are the continent's Olympic broadcaster for the 2018 Games through to the 2024 event ©Discovery

"For more than 30 years, Discovery has worked with the best partners to provide premium video content for every person, on every platform," Jean-Briac Perrette, President and chief executive of Discovery Networks International, said.

"Sports are particularly powerful in a mobile environment as we are witnessing with the growth of our direct-to-consumer sports streaming service, Eurosport Player. 

"We are excited to form new partnerships with mobile operators to make the Olympic Games more accessible and engaging for a mobile-first audience.”

The broadcaster have also announced their Eurosport Player broke yet another monthly subscriber record in January and "continues to see double digit growth".

"Building on Eurosport’s strategy to offer more premium, more local and more exclusive sports, the Eurosport Player provides fans with an all-access pass on any screen," Ralph Rivera, managing director of Eurosport Digital, said.

"From national to international football, from Grand Slam tennis to the Grand Tours of cycling, from all major winter sports events to the Olympic Winter Games, fans can choose a personalised experience to immerse themselves in every match, every court, every track, every piste, and every bit of the action.”