Weber Shandwick has been chosen by the Los Angeles 2024 Olympic and Paralympic Bid Committee to provide communications support in international markets.
The global communications and engagement firm has more than 20 years of experience supporting Olympic bids and host cities, including the winning efforts of Sochi 2014, Tokyo 2020 and Beijing 2022.
Weber Shandwick joins a team of communications professionals at LA 2024 including the United States Olympic Committee (USOC) and global sport agency John Tibbs Associates (JTA).
"LA 2024 is all about re-imagining a new Games for a new era and harnessing California’s unique culture of creativity and imagination to connect the Games to the future," said LA 2024's chief communications officer, Jeff Millman.
"Given Weber Shandwick’s vast Olympic experience and its innovative, forward-looking approach, the firm is the perfect partner to help us tell that story and ultimately bring the Games to LA."
Weber Shandwick said they are aiming to "drive a proactive, international communications campaign in key markets around the world" for Los Angeles 2024.
The agency also brings a "strong understanding of the pre-Games and Games-time communications environment in the new era of Olympic Agenda 2020", they claim.
"LA 2024’s transformative vision for the Games is both creative and inspiring, and rooted in a practical, sustainable plan for building a long-term legacy for the city and the Olympic Movement," said Jack Leslie, the chairman of Weber Shandwick.
"We look forward to helping LA 2024 build a dialogue with international communities about what the Olympic and Paralympic Games can be in its journey to become the next host city."
Weber Shandwick has offices in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries.
Following Budapest's withdrawal last week, Los Angeles and Paris are now the only two candidate cities remaining in the race for the 2024 Games, with a decision to be made during the International Olympic Committee Session in Lima on September 13.
Both candidates are free to promote their bids worldwide after the submission of the third Candidature Files on February 3.