The British-based company, who developed, sold and operated the hospitality programme at the London 2012 Olympic Games, have entered into a partnership with the BOA entitled Team GB Live.

They replace CoSport as the Authorised Ticket Reseller for the BOA, who performed the role at last year's Olympics in Rio de Janeiro. 

Their agreement with the BOA has been mutually ended with the 2018 Winter Olympic Games in Pyeongchang less than a year away.

"With the commencement of a new quad, we wanted to explore new ways of engaging with our audience and STH possess an insight of the domestic market and culture which is vital and provides an ideal opportunity to grow our audience with innovative products that promote the Team GB brand," BOA chief executive Bill Sweeney said.

As part of the deal, STH will provide travel packages to British fans eager to follow the nation's athletes at the Olympic Games, while they will also be involved in a series of fan engagement events.

"This is another fantastic addition to our already strong roster of partners," Sweeney added. 

"In creating this new partnership, we aim to offer a range of opportunities for our fans, from single tickets for sought-after events to full hospitality packages and a unique insight into the Olympic Games.

"Fans will see far more opportunities both at home and abroad and we hope this will encourage them to support the team, whether that is in Pyeongchang, Tokyo or Beijing in 2022. 

"No doubt each of these Games will provide a unique cultural and sporting experience for those attending. 

"In addition to this we hope to provide exciting opportunities in the UK for fans to be part of Team GB and the Olympic experience."

STH, a joint venture between Sodexo and the Mike Burton Group, were the global rights holder for the official hospitality and travel programmes for the  2007, 2011 and 2015 Rugby World Cups.

They are the exclusive global rights holder for travel and hospitality packages for the 2019 edition of the tournament in Japan.

STH are also the exclusive hospitality rights holder for this year's International Association of Athletics Federations World Championships in London.

"The creation of these new experiences will provide a unique opportunity for Team GB fans to engage with the team and will be the first of its kind in this country," STH chief executive Simon Jefford. 

"This new venture will put supporting Team GB athletes at the heart of our offer.

"In the coming months we will work closely with Team GB to develop a range of new and exciting ways for the fans to get closer to their heroes and build a greater connection to our national Olympic team, cheering them onto even greater success in the coming years."