Media monitoring and analysis company Isentia have been announced as the latest sponsor of the Gold Coast 2018 Commonwealth Games.
Under the terms of the sponsorship, Isentia will be the official media monitoring service supplier during the Games.
It is claimed the company will deliver "cutting edge" media intelligence services leading up to and during the Commonwealth Games, which are due to take place from April 4 to 15 next year in the Australian city.
"By interpreting data from over 5,000 mainstream media outlets, 55,000 news sources and 3.4 million user-generated content sources across 12 languages, Isentia is ideally placed to empower Gold Coast 2018 to make more informed and timely communication decisions related to the organisation’s objectives," said Russ Horell, Isentia Queensland's state manager.
Horell claimed the company provides pivotal information by utilising three streams - insights, media intelligence and content marketing - to achieve a "whole picture view".
Isentia cover both digital and more traditional media, on a national and international basis.
The company said this will enable Gold Coast 2018 to identify key media markets, customise messaging and "track sentiment" to further engage people with the Games in the build-up to the multi-sport event.
"The insights provided by Isentia have been valuable to evaluate the success of key campaigns and activations," said Mark Peters, Gold Coast 2018 chief executive.
"As we get closer to April 4, 2018, this real time data will become even more valuable.
"With just 412 days until Gold Coast 2018, planning for The Games is well and truly on track.
"Our sponsorship portfolio is healthy with more announcements to come; applications for volunteers have been open for a week, with a very strong response, the Queen’s Baton Relay starts in London on March 13 and the ticket request phase will begin in late April."
Gold Coast 2018 claim that Isentia’s intelligence tools have already revealed early media reporting trends, which highlight strong public interest in the progress of the Games.
This includes strong engagement with key programmes, such as volunteering and ticketing.
Jupiters, Griffith University and Tafe are all official partners of Gold Coast 2018, with KPMG, MinterEllison, Seek, Tickettek, Atos, Aggreko and Hard Yakka all official supporters.
Centium Softwatre, GPY&R, MediaCom, GL events, ExpoNet, Tourism Australia and Diadora are all official suppliers of the Games.