As part of the agreement, FLYERALARM will benefit from brand visibility at 11 different locations in all five Alpine skiing disciplines - downhill, super-G, giant slalom, slalom, Alpine combined - as well as at a night parallel slalom.

The rights package includes various branding opportunities to provide exposure at the start and finish areas, and along the courses.

It is completed by a hospitality contingent together with further advertising and promotional rights.

"As a European pioneer in online printing, we want to further expand our rapidly growing internationalisation and increase our brand awareness even stronger abroad," Farid Mahmood, chief international officer of FLYERALARM, said.

"The Audi FIS Alpine Ski World Cup, one of the most coveted sports series in the world, is a perfect fit for this - the emotional dynamics fit very well with our philosophy and our constant pursuit of further development and innovation.

"We will use the increased awareness of our brand to support our new customers with innovative printing, advertising and marketing services to aid their activities with utmost professionalism."

The contract was brokered by Infront Sports & Media, a Wanda Sports company.

"We are very happy to have FLYERALARM on board as a new sponsor for the Audi FIS Alpine Ski World Cup," Bruno Marty, executive director of winter sports at Infront, said.

"We are convinced that this commitment is an excellent addition to the company's previous sponsorship activities - primarily in football and basketball.

"Through having a presence at well-known and popular races such as Val d'Isère, Cortina d'Ampezzo and Kranjska Gora [in France, Italy and Slovenia respectively], the company will benefit from increased exposure and greater brand awareness far beyond national borders."

Infront collectively markets the advertising and sponsorship rights for the majority of FIS World Cup races.

It aims to offer sponsors a unified marketing platform for effective brand communication in the most important markets worldwide, with presence across the entire season.

The FIS Alpine Skiing World Cup is scheduled to continue on Saturday (December 10), with a women's giant slalom in Italian village Sestriere and a men's giant slalom in Val d'Isère.