By Duncan Mackay
British Sports Internet Writer of the Year

September 3 - Rio de Janeiro will reveal its logo for the 2016 Olympics at a special ceremony to be staged on Copacabana beach on New Year's Eve, they have announced.



The logo has been chosen and has been sent to the International Olympic Committee (IOC) for them to give their approval.

It will then remain a closely-guarded secret until December 31.

"We have concluded a historic process of the Rio 2016 Games," said Carlos Nuzman, the President of Rio 2016.

"The Judging Commission worked with professionalism, enthusiasm and dedication.

"I am sure the brand will be accepted by all and will carry an aura of success."

Eight agencies got to the final phase of the selecting process where a panel of 12, led by Nuzman (pictured centre) picked the winner.

The agencies Brainbox Design, Dupla Design, Future Brand, Gad Design, Soter Design, Studio Lúmen, Tátil Design and Vinte Zero Um each received a compensation of R$10,000 (£3,758/$5,773) and a participation certificate as recognition for taking part in contributing to the process.

The winning agency will receive an additional R$40,000 (£14,952/$23,094) for the creation of the brand and will sign a six month contract, with the possibility of it being extended to provide design services for Rio 2016.
 
"It was an incredible process," said Leonardo Gryner, the chief executive of Rio 2016.

"We had total trust in the creative capacity of the Brazilian design and reached a result that will be a reason of pride to all of us."

The winning design will guide the Games visual communication in the next six years, will become an object of desire for thousands of people around the world, Brazilian officials hope

"We got to the end of a rich and transparent process being certain we left a legacy for the Brazilian design," said Beth Lula, the brands manager of Rio 2016.

"The brand carries the passion and transformation that are the essence of the Rio 2016 Games."

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