With the renewal, Liberty Mutual Insurance also signs on as the title sponsor of NASTAR, the world's largest recreational alpine ski racing programme.

Liberty Mutual Insurance’s partnership continues the insurer’s "strong tradition of supporting elite US Olympic athletes and grows that support to include a broader audience within the grassroots of skiing and snowboarding".

"We are excited to partner with USSA and help continue their mission of growing these sports to a wide audience,” said Seth Fishbein, director of sponsorship marketing at Liberty Mutual Insurance.

"As Liberty Mutual Insurance strives to help our customers leave worry behind, we look forward to helping the ski and snowboard community do the same."

Founded in 1968, NASTAR hosts over 100,000 racer days at 100 resorts across the United States.

As part of their partnership, Liberty Mutual Insurance will boast a presence on race courses at all resorts throughout the season as well as at regional championships.

The pinnacle of Liberty Mutual Insurance’s NASTAR deal will take place at the 2017 NASTAR National Championships between March 23 and 26 at Steamboat Resort in Colorado.

More than 1,000 competitors of all ages are expected to compete in individual and team races.

"Liberty Mutual Insurance’s dedication to NASTAR allows for a whole new audience of skiers and snowboarders to have a deeper and more meaningful connection with USSA," said the governing body's chief marketing officer Michael Jaquet.

"The NASTAR sponsorship allows both organisations to partner together to expand participation and awareness of recreational ski racing.

"We’re also further developing the NASTAR property by adding more resorts, implementing a stronger marketing strategy and modernising the website and database experience.

"The ability for Liberty Mutual Insurance to activate with our resort partners, our US Ski Team Brand and our athletes make this a very important partnership for growth in our sport."