A range of custom merchandise for the Gold Coast 2018 Commonwealth Games will be provided by Trofe Australia after the company became a sub-licensee for the event.
Trofe Australia, based in Manly in Queensland, will supply a number of products for the Games, including pins, badges, keyrings, wristbands, pendants and pet tags.
As part of a license provided through Matevents PTY, a new company set up to supply an extensive range of merchandise for the Games, which was awarded the exclusive licensing and retail rights in June, the products will be available in Gold Coast 2018 stores and outlets.
The agreement represents a boost to the organisers of the event, who vowed to include a vast number of local companies in their partnership programme.
It comes after Gold Coast 2018 had been criticised for "overlooking" Australian talent for key roles within the Organising Committee.
Minister for the Commonwealth Games Stirling Hinchliffe claims Gold Coast 2018 have already signed more than 1,800 contracts with "companies with a Gold Coast presence".
Gold Coast 2018 chairman Peter Beattie said he was delighted to welcome a company with the reputation of Trofe Australia as a partner of the Commonwealth Games, which will run from April 4 to 15.
"Renowned for creative and unique designs of the highest quality, there is no doubting the quality of their products, the brands, organisations and events they have worked with," he said.
"Trofe Australia products have become synonymous with major events and it’s fitting we have them on board."
The partnership follows Jacaru Australia signing on as the official headwear supplier of Gold Coast 2018 as organisers continue to expand the amount of retail products which will be available for the event.
"We have developed merchandise for a number of high profile sporting events including the Sydney 2000 Olympic Games and Cricket World Cup 2015, and the chance to provide a collectable memento for spectators, athletes and fans of Gold Coast 2018 will be a lasting legacy for our business," Trofe Australia managing director Robyn Oltvanyi said.
"To put things into perspective, we produced over 1,000 designs for Sydney 2000, with a total of 30 million units, and we’re expecting a significant production for the Commonwealth Games.”