The four-day event, scheduled to begin on October 19, is being co-hosted by the Beijing Olympic City Development Association (BODA) and the International Data Group and will take place at the China National Convention Centre.

BODA will be working with Beijing 2022 on a number of projects in the run-up to the Winter Olympics and Paralympics in five-and-a-half years’ time.

Four core exhibitions, including winter sports, games and culture, outdoor and leisure, and interactions, will be on offer to participants, with 100,000 visitors set to descend on the Chinese capital during the event, held under the theme of "Opening the Future".

One of the key elements will be a two-day forum dedicated to various winter sports disciplines.

Officials and presidents of Chinese winter sports associations, including curling, biathlon, bobsleigh and skeleton, are due to be in attendance.

"This will be a great platform to promote winter sports products,” BODA secretary general Wu Jingmi told China Daily.

"t will be a big push to develop our winter sports industry."

The conference coincides with plans from Beijing 2022 to make China one of the top Olympic winter sport nations in the world by the time of the Games in six years time. 

A presentation on the topic was given by organisers to the International Olympic Committee Coordination Commission, who conducted their first visit here earlier this week.

Chinese officials hope to strengthen the well-developed events in the country while increasing support for those which lag behind.

Winter sport in China appears to be growing in popularity, with more than two million visitors reportedly coming to Zhangjiakou, one of the three clusters of Beijing 2022 vnues, last winter, double the figure from just three years ago.

In the presentation, Beijing 2022 claimed the number of ski resorts in the country had risen from 10 in 1995 to 568 in 2015.

"We expect the expo to become one of the largest winter sports events in six years," said Xu Zhou, vice president of IDG Asia.