Cities were encouraged to set clear goals and assess how major sporting events can be used to boost the health of their citizens on the first day of the Smart Cities & Sport Summit here today.
A masterclass session from Professor Mikkel Draebye focused on "How to define, measure and communicate success as a sport city".
The professor of strategy and entrepreneurship at the Bocconi School of Management claimed that cities needed to understand the marketplace and assess their own resources to identify potential sporting events they could host to meet their goals.
Draebye argued that cities needed to find creative activation projects alongside their events to engage more effectively with the public, while ensuring data was effectively collected.
He claimed the data would allow cities to analyse whether they met their targets at the conclusion of an event, as well as displaying to the public the value of hosting sporting competitions.
Sport Pittsburgh and Event Ireland were among organisers who detailed their reasoning for securing hosting rights to sporting events.
World Archery secretary general Tom Dielen outlined the governing body’s reasoning when selecting and assessing the impact of a host city, using a case study from their 2015 World Championships in Copenhagen.
The day had begun with a discussion led by Dr. Agis Tsouros, a former director at the World Health Organisation (WHO).
Tsouros, who held a post aiming to boost public health by using the Athens 2004 Olympic Games, highlighted the difficulties of fulfilling a legacy goal when the primary focus had been on delivering a safe and secure event.
He claimed cities would need to ensure a long-term vision was made clear to stakeholders and develop a supportive environment, which Tsourous asserted would give more chance of the public making physical activity part of their lives.
Case studies from Port Moresby and the Sport Institute of Mexico City were used to highlight different ways of driving public participation in an attempt to boost health in the cities.