As a result, they will now continue to sponsor USOC through the Pyeongchang 2018 and Tokyo 2020 Olympic and Paralympic Games.

Kellogg Company's investment in America's athletes began 35 years ago.

The company supported the Olympic Games from 1976 until 1992 and the US Olympic Teams from 2000 until 2008.

Kellogg renewed its association with Team USA from 2012 which included the recent Olympic Games in Rio de Janeiro.

"It is an honour to continue to be associated with the USOC," said Paul Norman, President of Kellogg North America.

"We want to help the athletes of Team USA achieve their dreams of representing our country at the Olympic and Paralympic Games.

"Together, we will continue to celebrate the things that drive people to get up in the morning, and what inspires them to reach their full potential each day."

Kellogg's sponsorship category covers hot and cold cereal, granola and frozen breakfast.

"Kellogg's has been a strong supporter of America's athletes, helping to provide the resources they need to pursue their dreams of competing in Olympic and Paralympic Games," said USOC chief executive Scott Blackmun.

"We are thrilled to continue this partnership as we engage people across the country and create excitement for Team USA."

The renewal of Kellogg's agreement with the USOC comes after the company's successful support of Team Kellogg's and Team USA in the 2016 Olympic and Paralympic Games.

All five athletes on Team Kellogg's - each a first-time Olympic or Paralympic hopeful - qualified to compete at Rio 2016, bringing home a total of nine medals.

One of those aided by Kellogg's was gymnastics sensation Simone Biles, winner of four Olympics gold medals in the Brazilian capital.