Tournaments covered include the Sudirman Cup, Thomas and Uber Cup Finals and the World Championships, as well as the revamped BWF Series - encompassing the current BWF World Superseries and Grand Prix Gold events - which will be relaunched for the 2018 season.

Details of the eight-year partnership were released at a signing ceremony held at Wanda Plaza in Beijing, and include all commercial rights on an exclusive basis from 2018 to 2025.

The agreement with Wanda, whose interests include commercial properties, cinemas, hotels and sport, marks the first time the BWF has worked with a single partner for both media and sponsorship rights distribution.

The deal has been struck with Wanda's subsidiary Infront Sports & Media, which will support the governing body with its television production operations.

This will provide host broadcast, post-production and broadcaster servicing across all of the BWF's major events.

"This partnership will give badminton new momentum," said BWF President Poul-Erik Høyer.

"One of our key objectives is to boost badminton’s entertainment profile.

"We want to engage and excite our fans more and this union with Infront is a clear step in that direction.

"Their reputation precedes them and we look forward to Infront sprinkling their sports-marketing stardust across the badminton landscape - and helping our sport to shine even brighter."

Høyer added that the BWF anticipates that a "fruitful partnership" with Infront will prove beneficial to the organisation’s ultimate vision of "giving every child a chance to play for life".

"This landmark agreement with the BWF is a further step towards developing Wanda’s influence in the international sports landscape," said Wang Jianlin, chairman of the Wanda Group.

"Wanda will endeavour to bring as many benefits to the sport of badminton as possible."