Supermarket chain and Team GB sponsor Aldi has installed a gold till in three UK stores in honour of Nicola Adams, Jade Jones and Jack Laugher following their success at the Olympic Games in Rio de Janeiro last month.
The first gold till at Jack Laugher’s local store in Harrogate was unveiled on August 18, followed by Aldi in Flint celebrating Jade Jones on August 25, before earlier this week a store in Burley in Leeds revealed its gold till in honour of Yorkshire local, Nicola Adams.
Laugher with his diving partner, Chris Mears, won Britain's first ever gold medal victory in the men’s synchronised 3 metre springboard final.
Jones then defended her taekwondo gold medal from London 2012 in the 57 kilograms division, quickly followed by Adams’ stunning gold victory in the women’s flyweight 51kg boxing.
Laugher, Jones and Adams are among over 650 Team GB members to have received £25 ($33/€29) of vouchers per month from Aldi - a total of £145,000 ($192,000/€172,000) - to spend in-store during the run up to the Games.
Tony Baines, joint managing director of corporate buying at Aldi, said: "Everyone at Aldi is extremely proud of all of the Team GB athletes and we’re thrilled to have seen three of our ambassadors win gold medals.
"We wanted to do something to celebrate and turning three of our tills gold in their local stores will help us and our customers celebrate their proud achievement.”
In addition to supporting the athletes, Aldi and Team GB’s "Get Set to Eat Fresh" initiative has been helping young people understand the pleasure of cooking and eating healthy meals, while gaining the skills they need to feed themselves using fresh, nutritious ingredients.
The initiative "combines Aldi’s love and knowledge of food and Team GB’s dedication to nutrition programmes that encompass healthy and fresh produce".
Up to now, more than 400,000 school children have taken part.
The German retail giants were announced as the first Official Supermarket Partner of the British Olympic Association (BOA) on the road to Rio 2016 last year.
Under the agreement, the company works with the BOA to deliver key initiatives, including "Get Set", the organisation's youth engagement programme, and "Home-Grown Heroes", an initiative to connect local athletes with their local community.
Promoting low-budget and affordable food, the supermarket chain currently employs 24,000 staff and operates over 560 stores in Britain, with plans for further growth to reach 1,000 stores by 2022.