Entitled "This is Triathlon", the campaign will include videos, photos, stories and statistics about the sport to "get the public educated and excited about the elite triathletes and Para-triathletes hitting the world’s biggest athletic stage in Rio".

Fans will also be asked to share their own triathlon stories, with the Olympic races taking place on August 18 for the men and August 20 for the women.

The sport will then make its Paralympic debut on September 9 and 10.

“Triathlon is a community sport from grass roots to gold medals,” said ITU President and International Olympic Committee member Marisol Casado. 

“We want to share the road to Rio with that community, and in turn, we want them to share with their friends and family why our triathlon community is so great.

"We want to send off our Olympians and Paralympians to Brazil with the largest virtual support possible, because triathlon is not a sport that should be missed in August and September.”

The ITU has asked fans to use the hashtags #ThisIsTriathlon and #Triathlon2016 when uploading their submissions to sites such as Twitter, Facebook and Vine.

Each week, the governing body will select a winning submission to earn prizes such as triathlon equipment, autographed gear and discounts to the ITU Official World Triathlon Store.

In turn, every weekly winner will be entered into the running for a Grand Final prize, which will include a travel voucher worth up to $2500 (£1900/€2,200) and a trip to Penticton in Canada for the ITU Multisport World Championships in August 2017.

All of the content will be gathered together on a single page here.