Those accredited for this summer’s Paralympic Games in the Brazilian city, which begin on September 7 and conclude on September 18, have been asked to abide by the regulations in a bid to help spread the message of the event in a positive manner.

The IPC are keen to build on the social media success at London 2012, where the governing body’s official Facebook page had 82 million visits.

There were also 1.5 million Tweets related to the Paralympics during the Games.

Back in 2012, #paralympics was one of the top-trending sporting events in Britain and the IPC have urged athletes, media and staff alike to “work together” to broaden the reach and appeal of the Paralympic Movement through correct use of social media.

Anyone who fails to adhere to the guidelines, which include banning the use of discriminatory and explicit language as well as prohibiting any accredited person from promoting a brand, product or service, could have their accreditation stripped.

Greek triple jumper Voula Papachristou and Swiss footballer Michel Morganella were both banned from representing their countries at the London 2012 Olympics for racist tweets.

“We want to enable everyone to share their experiences with their friends, family and supporters - by working together, we can have a greater impact,” IPC director of media and communications Craig Spence said.

“The buzz from social media will help to fill stadia with spectators, increase TV audiences, and raise awareness about the Paralympic Games.

“With the Brazilian Paralympic team aiming for a top five finish, we are expecting the home crowds to be energised once again with the excitement of the Games, hopefully causing a huge buzz on social media.”

Paralympic athletes will again participate in question and answer sessions to interact with fans.

“Everyone can play a part in spreading the message of inclusion that the Paralympic Games brings,” Spence added.

“Many Paralympians are already active on social media, and with these guidelines we’d like to enable them to engage with fans, build up a following and develop their personal brand.

“At the same time, the guidelines aim to protect our broadcast and sponsorship partnerships, and maintain the integrity of the Games.”

The news comes as organisers continue to struggle with ticket sales for the Paralympics, with only 12 to 15 per cent having been sold so far.