Action will be showcased on virtual reality technology at the Winter Youth Olympic Games starting next week in Lillehammer, as part of Samsung's role as a Worldwide Olympic Partner.
Samsung, a longstanding member of the International Olympic Committee's The Olympic Programme (TOP) sponsorship scheme, will provide daily virtual reality highlights of sports including speed skating, snowboarding and ski jumping.
A live stream of the Opening Ceremony will also be provided, although viewers will require the Gear VR paired mobile virtual reality device developed by Samsung Electronics in collaboration with Oculus VR.
This is compatible with a Samsung smartphone.
Three studios - named the VR Bus, VR Monument and the VR Station - will be set up in various locations around Lillehammer to provide virtual reality experiences to youngsters, spectators and athletes.
Visitors will also get to try out Samsung products, like theGalaxy S6 edge+, the Galaxy S6 edge and the Galaxy S6 phones.
Virtual reality, the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way, has never been showcased at an Olympic Games before.
It essentially allows viewers to experience an event, such as skiing, as if they were there participating themselves.
“Samsung is proud to spread the Youth Olympic Games spirit both in Lillehammer and around the globe and create new experiences designed to reach youths through our state-of-the-art technology and riveting VR content,” said Younghee Lee, executive vice-president of Global Marketing, Mobile Communications Business at Samsung Electronics.
Samsung Galaxy Studios, also seen at the Sochi 2014 Winter Olympics and Nanjing 2014 Summer Youth Olympic Games, will provide a "series of event activations and unique programming to make the experience inspiring and unforgettable for fans throughout the city and Olympic venues".
The company is also aiming to spread the spirit of the Games to young fans across the globe through a marketing campaign called “The Only Way to Know.”
The Games will open in the Norwegian resort on February 12 and last until February 21.