The deal was penned at an official ceremony in Seoul today, attended by Pyeongchang 2018 President Cho Yang-ho and KTO chief executive Jung Chang-soo.

The agreement will see the two parties collaborate on a number of projects in the lead-up to the Games, the first Winter Olympics and Paralympics to take place in South Korea.

International media and travel agencies will be invited to visit the region and other areas of the country to see what South Korea has to offer and the KTO will run a domestic promotional campaign to raise interest and awareness about the Games.

This will include having a presence at key international events.

KTO will also work closely with Pyeongchang 2018’s sponsors to further develop tourism products such as accommodation, culture and cuisine.

“It is a great pleasure to work together with the KTO promoting Pyeongchang 2018, which is striving to expand the 'Korean wave' all over the world, and to attract foreign tourists to Korea,” Cho said.

“Both organisations will put forth our best efforts in preparing Pyeongchang 2018 to be successful to inspire both domestic and international tourists to visit the Pyeongchang 2018 Games and to experience our world-class winter sport system.”

As part of the MoU, the KTO and Pyeongchang 2018 hope to strengthen their international partnerships as the Organising Committee enter a key period in their preparations to stage the event in less than three years’ time.

“KTO will strive to make Korea as an emerging power in winter sports tourism by actively promoting the Pyeongchang 2018 Games at international events as well as pursuing a number of joint projects,” Chang added.

Pyeongchang 2018 signed a MoU with Korea International Cooperation Agency in April, which came after they had penned a similar deal with the Korea Environment Corporation, reaching an agreement on three facets which, it is claimed, will make the Olympic and Paralympics more environmentally friendly.