Andrew Moss has been appointed as the new chairman of the Sport and Recreation Alliance ©Sport and Recreation Alliance

The United Kingdom's Sport and Recreation Alliance has appointed Andrew Moss as its new chairman.

Moss, the former group chief executive of insurance company Aviva, will begin a three-year term in his new job on New Year's Day and replaces Andy Reed.

He is currently the chairman of rugby equipment specialist Rhino Rugby, and holds the same role for consultancy firm Parker Fitzgerald.

The Sport and Recreation Alliance represents more than 320 sporting governing bodies, including the Football Association, the Rugby Football Union and British Athletics, as well as 150,000 clubs in the UK.

They are hoping that Moss will be able to help the organisation grow its commercial activities. 

"I am very pleased to have the opportunity to join the Sport and Recreation Alliance," said Moss, who led Aviva's investment in rugby union and athletics during his time at the company.

"My first priority will be getting to know the breadth of our membership.

Andrew Moss led Aviva's investment in sports such as rugby union
Andrew Moss led Aviva's investment in sports such as rugby union ©Getty Images

"I want to make sure the work of the organisation reflects this diversity but that it also has a sharp focus, with a mission and vision which our members and stakeholders understand and buy into.

"I am excited about getting started."

Reed said that Moss would benefit from strong backing from those around him.

"Andrew will be an excellent addition to the Alliance team," he said.

"He will find a group of committed board members to support him, as well as an excellent executive team so I have no doubt that he will be a success.

"I hope he enjoys his time as chair as much as I did.”

Emma Boggis, CEO of the Alliance, added: "Andrew brings with him a wealth of experience from 30 years of work with some of the world’s largest financial organisations.

"I am confident that he will help the Alliance be fit for the future so we can make the most of the opportunities ahead of us, as well as draw on the leadership skills which saw him head one of the world’s largest insurers.”



Related stories
March 2015: New mental health charter for sport launched in Britain
November 2014: Former Sports Minister presented with Emeritus Award for contribution to sport during London 2012
June 2014: Former private secretary to British Prime Minister appointed chief executive of Sport and Recreation Alliance