Tickets to watch the men's wheelchair rugby final in Toronto, where Canada should be leading contenders for gold, are already reportedly sold out ©Getty Images

Organisers are hoping to continue the positive momentum of Toronto 2015 at next month's Parapan American Games, using the event as a platform to raise the profile of Paralympic sport across Canada. 

The Games, due to be held from August 7 to 15, have already enjoyed "pretty robust" ticket sales two weeks ahead of the Opening Ceremony, with the final of at least one event - men's wheelchair rugby - reportedly sold out. 

A "multi-platform" marketing campaign has been launched in the Canadian Paralympic Committee to raise the profile within the host city, while television coverage on host broadcaster CBC should also generate unprecedented attention.

This was described as a game changer by former sprinter Rob Snoek, who represented Canada at three Paralympic Games.

“It does change the game because I think Paralympic sports in Canada need more exposure - probably it does in a lot of places in the world - but I think it really does in Canada," he said here at this morning's Toronto 2015 press briefing.

“When you watch as a spectator to see the first wheelchair basketball game and see somebody falls off their chair and get right back in two seconds, it’s almost like this sense of respect that goes through them.

"And when they go to the track and see a person who in everyday life would be considered disabled or you might be sorry for them, all of the sudden they see someone doing something incredible.”

Chelsey Gotell, pictured after winning gold at Beijing 2008, believes the Games could be a catalyst for the growth of Paralympic sport in Canada ©Getty Images
Chelsey Gotell, pictured after winning gold at Beijing 2008, believes the Parapan American Games could be a catalyst for the growth of Paralympic sport in Canada ©Getty Images

Canada is historically a strong Paralympic nation, having finished third on the medals table at both the Sydney 2000 and Athens 2004 Games, where 14-time wheelchair racing gold medal winner and Chantal Petitclerc - now the team's Chef de Mission for Rio 2016 - was among the biggest stars of the event. 

In recent years, though, they have enjoyed lesser success, finishing only 20th at London 2012 with 20 medals, including seven gold. 

Next month's Games is therefore a big test, particular as all sports are also qualifying events for Rio 2016.

“That’s our biggest Parapan team ever and we are hoping to be in the top three, which would be great for us setting us up for Rio next year, said former Paralympic gold medal winning swimmer Chelsey Gotell, now a volunteer with the team who spoke alongside Snoek this morning.

"And our athletes, just like the Pan Am athletes, have been training just as hard as them and they are really excited to compete on home soil.”

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July 2015:
 Canadian Paralympic Committee launch multi-platform campaign to showcase Toronto 2015 Parapan American Games athletes
March 2015: Toronto 2015 best prepared city ever for Parapan American Games, claim International Paralympic Committee
January 2015: Parapan Games in Toronto set to be highlight of 2015, predicts Sir Philip