The Jordan Olympic Committee has signed a Memorandum of Understanding with the Royal Health Awareness Society ©JOC

The Jordan Olympic Committee (JOC) has signed a Memorandum of Understanding (MoU) with the Royal Health Awareness Society (RHAS) with both organisations pledging to work together to improve the health and well-being of citizens throughout the Kingdom.

Under its communications plan called Living Sport, the JOC has a vision for sport and healthy living to play a part in the lives of all Jordanians.

The leading organisation for sport in Jordan will work closely with RHAS to identify and develop areas of mutual cooperation.

“Signing this MoU is a clear message that sport must play a role in the general well-being of Jordan,” said Lana Al Jaghbeer, JOC secretary general.

“We are looking forward to working closely with RHAS to develop and implement real projects that can make a positive impact on the health of our communities.”

Enaam Barrishi, director general of RHAS, added: “Our cooperation with the Jordan Olympic Committee compliments our efforts in raising the awareness of Jordanians on the importance of physical activity.

“We will together create new opportunities and work on conducting multiple activities which aim to encourage Jordanians to integrate physical activity within their daily lives, and hopefully decrease incidence of chronic diseases in Jordan in the long run.”

The Royal Health Awareness Society was established in 2005 under the direction of Queen Rania Al Abdullah of Jordan
The Royal Health Awareness Society was established in 2005 under the direction of Queen Rania Al Abdullah of Jordan ©Getty Images

The RHAS was established in 2005, under the direction of Queen Rania Al Abdullah of Jordan, to promote health and empower Jordanians to adopt healthy lifestyles and behaviours.

RHAS's community-based projects are implemented in accordance with the needs of the communities and revolve around the national health priorities.

The JOC and RHAS have already worked together in creating an innovative project that will target every six to nine-year-old in the Kingdom.

This is still under development but is due to be launched in September.

The JOC recently launched a social media campaign, titled “Faces of Living Sport” which is centred around its Living Sport initiative.

The social media strategy is set to utilise stories of ordinary Jordanians, with the hope that the wider public will identify with the message and start to exercise as a consequence.


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