Baku 2015 has signed a broadcast agreement with Fox Sports Africa with less than a week until the European Games' Opening Ceremony.
The deal will see Fox Sports Africa bring the first edition of the multi-sport event to its viewers in 25 countries and territories, and also ensures that Baku 2015 will now reach viewers in all major markets around the globe.
Daily coverage of the Baku 2015 action will be broadcast in English and French on the Fox Sports and Fox Sports 2 channels, as well as the Opening and Closing Ceremonies.
Coupled with the contract signed with the Arab States Broadcasting Union, which covers North Africa and the Middle East, the deal means the majority of African countries and territories will be able to watch the European Games, which are scheduled to take place from June 12 to 28.
“Africa is an increasingly important continent in world sport and a growing market in commercial terms,” said Simon Clegg, Baku 2015 chief operating officer.
“As this is the inaugural edition of the European Games, we have not had the benefit of an established brand to work with, but I am delighted with the great response from the world’s broadcasters to Baku 2015, including our new partners at Fox Sports Africa.
“With just one week to go, it is wonderful that we will be able to share the magic of these inaugural Games in all six continents around the world.”
Cristian Cerimele, head of channels at Fox Sports Africa, added: “We are always looking to bring new exciting sport events to our viewers, and I have no doubt that the European Games will be a great success across Africa.
“Elite-level sport has a universal appeal, and we are proud to be partnering with Baku 2015, the first edition of this new important event on the global sporting calendar.”
The deal brings the total number of non-European territories broadcasting Baku 2015 to 75, reaching more than 579 million households, it is claimed.
Fox Sports' focus is primarily on international football, bringing live content throughout the year from the top leagues in France, The Netherlands and Belgium among others.
Fox Sports 2 is the brand’s non-football channel, but it is also used as overspill for football matches from Fox Sports when there are clashes.
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May 2015: Baku 2015 signs broadcast deal with Radio Television of Serbia
May 2015: Baku 2015 add to growing list of European Games broadcasters by signing deals in Iran and Croatia
October 2014: Baku 2015 signs deal with Arab States Broadcasting Union for Games coverage in 20 nations