By Daniel Etchells

Samsung has been benefitting the programmes of Generations For Peace since 2008 ©Getty ImagesSamsung has renewed its regional partnership with Generations For Peace (GFP) for the eighth consecutive year.

The support of the global technology giant has been benefitting the programmes of GFP - the only peace-through-sport organisation officially recognised by the International Olympic Committee (IOC) - since 2008.

GFP uses unique sport-based games as a vehicle for education, behaviour change and youth development.

Its programmes in Iraq, Jordan, Lebanon and Palestine are aimed at empowering volunteers to address local issues of conflict and violence in their own communities.

GFP is ranked 32nd in the "Top 500 Non-Governmental Organisations (NGOs) in the World" by Global Geneva, which assesses NGOs according to innovation, impact, and sustainability.

"Since 2008, our partnership with Generations For Peace has been driven by our shared interest in social development through sport and education, and our shared focus on innovation, quality, impact and sustainability," said Bumsuk Hong, President of Samsung Electronics Levant.

"We have been especially impressed with Generations For Peace's recent ranking at 32 in the 'Top 500 NGOs in the World', and the results being achieved by empowering youth leaders and teachers to reduce violence, promoting tolerance and responsible citizenship in their communities and schools."

Samsung has renewed its regional partnership with Generations For Peace for the eighth consecutive year ©JTASamsung has renewed its regional partnership with Generations For Peace for the eighth consecutive year ©JTA



Samsung, a TOP Partner of the IOC, is supporting Generations for Peace as part of its globally recognised Corporate Social Responsibility programme "Hope For Children"

"As our longest-serving partner, Samsung's support is a wonderful example of an Olympic TOP Partner supporting our work at a regional level," said Prince Feisal Al Hussein, IOC member and the founder and chairman of Generations For Peace.

"In communities and schools, we are using sport to transform conflict and empower children, youth, and teachers.

"We are also using Samsung's technology to benefit our programmes.

"Samsung and Generations For Peace are combining our passion and expertise together, to inspire the world and create a better future."

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