Repucom are to return to their position as marketing research partner for this year's SportAccord Convention in Sochi, it has been announced.
The international sport marketing consultancy firm will reprise the role of "Official Sports Marketing Research Partner" that they served last year, taking advantage of more than 30 years of experience in the field.
"We're delighted to be partnering with SportAccord Convention for another year; an event that clearly shapes the sports landscape annually," said Paul Smith, Repucom Founder and chief executive.
"Equally, Repucom strives to help clients navigate the sports and entertainment sector - through research, analytics and insights - ultimately delivering solutions connected to these three pillars.
"Being a partner of SportAccord Convention brings us closer to the equation."
Repucom seek to utilise connected solutions to allow businesses to better understand and connect with their audiences and customers through media, sponsorship and communication.
SportAccord Convention managing director, Nis Hatt, added that, "as the research and consultancy provider for top brands and organisations in the sports world, Repucom is ideally positioned to take the pulse of the industry".
The announcement takes the confirmed number of delivery partners to four for the event, scheduled for April 19 to 24 at the Sochi Expocentre and officially called the World Sport and Business Summit.
A selection of gold, silver and bronze partners have already been announced, with the four gold partners confirmed so far being PwC, Sport Event Denmark, the Combat and Strength Sports Confederation of Kazakhstan and Macau Sport Development
Although an International Olympic Committee Executive Board meeting will not take place during the Convention for the first time since the event was launched in 2003, and no bid presentations will be made by the two candidates in the 2022 Winter Olympic and Paralympic race, the annual meeting is still shaping up well.
It is billed as "a unique opportunity for key decision-makers in sport to engage with business leaders across 25 plus industry sectors".
The six-day event also features a three-day Conference, a "dynamic" exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well the annual general meetings of many other governing bodies across world sport.
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