GB Wheelchair Rugby has signed a three year partnership with BT, it was announced today.
The formal announcement of the partnership took place at Twickenham this morning with Suzi Williams, BT's Global Brand and Marketing Director, GB Wheelchair Rugby chief executive David Pond among those in attendance.
Also present was GB Wheelchair Rugby Ambassador and England rugby union star Mike Brown, GB Wheelchair Rugby captain Mike Kerr and British athletes Coral Batey and Chris Ryan.
"It's fantastic to have BT behind us as we continue to grow wheelchair rugby over the next three years," said Pond.
"Not only will the team benefit from the partnership as they prepare for the Rio 2016 Paralympic Games, but thanks to BT we'll be able to build our Club National Championships into a high quality event and get more people than ever playing the game in their local communities all over the country."
The deal will also see BT become the title sponsor of the inaugural World Wheelchair Rugby Challenge, due to take place from October 12 to 16 at the Copper Box Arena in London.
During the competition the GB team, currently ranked number one in Europe and fifth in the world, will compete against London 2012 Paralympic medallists United States and Canada, plus Japan, South Africa, France, New Zealand and current world and Paralympic champions Australia.
"Wheelchair Rugby is fast and thrilling, with huge potential to grow," said Brown, the full back who has collected 30 caps for England.
"It's fantastic to see the plans that BT and GB Wheelchair Rugby are putting in place to drive the sport forwards, enabling many more people to get involved.
"The BT World Wheelchair Rugby Challenge is a brilliant idea.
"It's being staged right in the middle of the Rugby World Cup and will generate plenty of interest in wheelchair rugby at a vital time for the sport."
BT is also supporting several GB Wheelchair Rugby community programmes to increase participation in the sport.
This year GB Wheelchair Rugby aims to create three new clubs around Britain and will develop six youth teams, while by 2018, the body aims to have enabled 400 young people between the ages of eight and 18 to take part in a six-week introduction to the sport.
"The BT Wheelchair Rugby community activity will allow us to begin developing the first ever wheelchair rugby national youth programme," added Pond.
"It will also help us expand our current Sport England funded programmes to grow the sport."
Britain's wheelchair rugby team is among the most successful in the world.
The team has won four European Championship titles, as well as three silvers and two bronze, and competed in every Paralympic Games, finishing fourth on three occasions.
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July 2014: Great Britain announce squad for Wheelchair Rugby World Championships
May 2014: Copper Box Arena to host inaugural World Wheelchair Rugby Challenge in 2015
July 2013: Britain announce new-look wheelchair rugby team for European Championships