The London-based firm, which counts the likes of the International Swimming Federation, the International Association of Athletics Federations, the International Basketball Federation World Cup and World Rugby among its past and present clients, was launched by previous owner Fiona Higney eight years ago to manage the SportAccord Convention account.

"Over the years Red Torch has grown from strength to strength, and a large part of its success is down to the commitment of our team," Murch said.

"We pride ourselves in being a people-centric agency, inside and out.

"It's fantastic to have had the opportunity to buy and continue to invest in our business, and is testament to the confidence we have in the assured future of Red Torch.

Red Torch helped organise last year's SportAccord Convention in Belek, but will play no role in the 2015 event ©SportAccord Convention



He added: "We are fortunate that our previous ventures have provided us with an incredible network of contacts.

"We delivered some exciting contracts in 2014, and Alex, Chris and I look forward to building on our existing relationships as well as launching new projects.

"Watch this space."

Red Torch has also launched a new website to coincide with the buyout. 

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