Land Rover has been announced as the official vehicle provider for the International Rugby Board (IRB) World Rugby Conference and Exhibition taking place next month.
The deal sees Land Rover join Prozone and Engage Sports Media as top partners for the event, where around 600 delegates from 100 countries are expected to gather at London's Hilton Metropole hotel on November 17 and 18.
Land Rover has a long association with rugby spanning more than 20 years and has a range of partnership agreements in place, including its role as a top-level worldwide partner of Rugby World Cup 2015.
The automobile manufacturer has also been a sponsor of recent British and Irish Lions tours to Australia, South Africa and New Zealand and is the official vehicle of Premiership Rugby in England.
It is also a sponsor of the Top 14 in France and has deals in place with the Canberra-based Brumbies in Australia and South African outfit the Stormers in Cape Town, as well as English side London Wasps.
"At an exciting time for the global game, Land Rover is proud to be a top partner for the World Rugby Conference and Exhibition," said global brand experience director at Jaguar Land Rover, Mark Cameron.
"We are committed to developing rugby at all levels around the world and as we build towards next year's showpiece - Rugby World Cup 2015.
"We want to engage what is an increasingly global audience with the great values of the sport, exciting new interest and further growing the anticipation for next year's tournament."
IRB chief executive Brett Gosper added: "Having a prestigious global brand such as Land Rover on board for the event is a significant boost.
"Rugby has enjoyed a strong relationship with Land Rover for many years and we value their continued support."
The inaugural World Rugby Conference and Exhibition took place in the IRB's home city of Dublin last year.
This year's event will see a range of issues discussed as the build-up to Rugby World Cup 2015 continues as well as rugby sevens' Olympic Games debut at Rio 2016.
A panel discussion on the Rugby World Cup - Past and Future, will take place and will feature the likes of England 2015 chief executive Debbie Jevans and head of Rugby World Cup Limited Alan Gilpin.
In addition International Olympic Committee members Octavian Morariu and Patrick Baumann will take part in a special panel discussion looking forward to the 2016 Olympic Games.
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