Lifestyle brand Sportscraft has been announced as Official Supplier of Australian uniforms at the Rio 2016 Olympics, marking the seventh Games in which they have served this role.
The company, owned by Australian fashion giant APG&Co, first supplied Olympic kit for Atlanta 1996 before being re-appointed for the Turin 2006 Winter Games.
They have performed the role for the four subsequent Games - in Beijing, Vancouver, London and Sochi - with their strikingly green uniforms worn at the Opening Ceremony of London 2012 widely praised by athletes and onlookers.
At Rio 2016, they will supply kit for the Opening Ceremony, along with other formal uniforms for a team seeking to improve upon 10th position on the London 2012 medals table.
The process to design the uniform is already underway, with the final product expected to be revealed in mid-2016, before being worn for the first time at the Opening Ceremony of the first Games to be held in a South American city, on August 5.
"We very much appreciate Sportscraft's partnership with the team once again and it is exciting to know this iconic brand with such a strong Australian heritage is dressing our team for the Rio 2016 Olympic Games," said Australian Rio 2016 Chef de Mission Kitty Chiller.
"The Opening Ceremony uniform designed by Sportscraft for London 2012 had a very positive impact among our athletes and I know the team will be enormously proud to wear the uniforms they design for Rio."
"It is vital our athletes are involved in the design of the uniforms that our team wear at an Olympic Games and Sportscraft come to this partnership embracing that concept," Chiller said.
"It is a process that worked well for London 2012 and continues to work well for Rio 2016."
The announcement that Sportscraft's association with the Olympic team is continuing wields particular poignancy because the brand recently celebrated their centenary year.
This was marked by a "100 years of Australian lifestyle" campaign, sold in over 220 locations across the Oceanic country, with the Olympic kit seen as another way to boost their national appeal.
"It's with enormous pride and great honour that in Sportscraft's centenary year, we announce that we will once again partner as the Official Supplier of Opening Ceremony and Formal Uniforms to the 2016 Australian Olympic Team," said APG&Co chief executive Adrian Jones.
"What can be more Australian than collaborating and drawing on our heritage to design and outfit the Australian Olympic Team?"
June 2014: Modern, youthful, chic bright green Australian uniform unveiled for Glasgow 2014
May 2014: Funding boost for 650 Australian medal prospects for Rio 2016 unveiled
April 2014: Australia's Campaign Rio steps up with sport team leaders announced
October 2013: Australia introduce Olympic alcohol ban in order to boost performance at Rio 2016
October 2013: Australia launches "Campaign Rio" in pursuit of top five finish on 2016 medals table