Ideas should reflect the Olympic spirit, the character of the Games, and public enthusiasm for the bid, which will feature mountain events in the city of Zhangjiakou, along with ice ones in the capital itself, officials say. 

A Beijing 2022 spokesperson added "the slogan should be simple and catchy, and should connect with the vision of the application".

Potential slogans can be submitted by contacting [email protected], with the deadline for submissions being November 21. 

Although the campaign is centred around Beijing and Hebei Province, in which Zhangjiakou is situated, individuals and groups elsewhere in China and abroad can submit ideas, although companies, institutions and schools cannot take part.

The campaign to find a slogan is aiming to build on the popular engagement for Olympic events in China also seen during the Nanjing 2014 Summer Youth Olympic Games
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Following the withdrawal of four European contenders earlier this year - Stockholm, Kraków, Lviv and Oslo - Beijing's only competition now comes from Almaty in Kazakhstan.

Despite a poll suggesting public support for the bid was at 94 per cent earlier this year, there have some voices of dissent, particularly on the internet, so it is therefore key for the Bid Committee to convey public enthusiasm and engagement.